If a richer exchange between representatives and physicians is the goal, effective tablet pc programs can help you get there. And were the connection.

CCG is on the front lines of the transition to Closed Loop Marketing (CLM), with a growing body of successful work on the leading platforms - Proscape® and Exploria SPS® - and a head full of ideas about how we can raise the level of exchange as the industry evolves.

We begin by accepting the fact that there is a direct correlation between the squeeze on time that physicians spend with reps and the perceived value of reps' presentations. Hint: They're looking for more than an electronic vis aid and predictable detail. They're looking for higher-quality interactions. So the key is to develop compelling multimedia content customized to the physician's knowledge and interest, the brand strategy, and the call dynamics. That's where CCG can help. Interested in raising the level of exchange between your reps and their physicians? So are we.